/* ============================================================
   DESIGN TOKENS
   ============================================================ */
:root{
  --midnight:#120F2E;   /* base dark */
  --midnight-2:#1D1947; /* raised dark */
  --violet:#6C5CFF;     /* brand signal */
  --violet-2:#8F84FF;
  --flare:#FFB23F;      /* "you're #1" highlight */
  --paper:#F4F2FF;      /* light sections */
  --mist:#A6A1D3;       /* muted text on dark */
  --ink:#16132F;        /* text on light */

  --display:"Anybody", "Arial Narrow", Impact, sans-serif;
  --body:"Instrument Sans", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;

  /* type scale (~1.333 perfect fourth) */
  --t-sm:.875rem; --t-base:1.0625rem; --t-md:1.333rem; --t-lg:1.777rem;
  --t-xl:clamp(2.2rem,4.5vw,3.4rem); --t-hero:clamp(3rem,8.4vw,7.6rem);

  --gutter:clamp(1.25rem,4vw,3rem);
  --max:1320px;
  --ease:cubic-bezier(.2,.8,.2,1);

  box-sizing:border-box;
  padding-top:env(safe-area-inset-top,0px);
  padding-bottom:env(safe-area-inset-bottom,0px);
}
*,*::before,*::after{box-sizing:inherit;margin:0;padding:0}
html{scroll-behavior:smooth;scroll-padding-top:calc(90px + env(safe-area-inset-top,0px))}
body{background:var(--midnight);color:#fff;font-family:var(--body);font-size:var(--t-base);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,svg{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
:focus-visible{outline:3px solid var(--flare);outline-offset:3px;border-radius:4px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gutter)}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

h1,h2,h3{font-family:var(--display);font-weight:800;line-height:.95;letter-spacing:-.01em;font-variation-settings:"wdth" 100}
h2{font-size:var(--t-xl);margin-bottom:1.25rem}
.lede{font-size:var(--t-md);color:var(--mist);max-width:38ch;line-height:1.5}
section{position:relative}
.pad{padding:clamp(5rem,11vw,9rem) 0}
.light{background:var(--paper);color:var(--ink)}
.light .lede{color:#4B4670}

/* ============================================================
   BUTTONS (rolling text on hover)
   ============================================================ */
.btn{--bg:var(--flare);--fg:var(--midnight);position:relative;display:inline-flex;align-items:center;height:3.25rem;padding:0 1.6rem;border-radius:999px;background:var(--bg);color:var(--fg);font-weight:600;overflow:hidden;isolation:isolate;transition:transform .3s var(--ease)}
.btn span{display:block;transition:transform .45s var(--ease)}
.btn span::after{content:attr(data-text);position:absolute;left:0;top:100%;width:100%;text-align:center}
.btn span{position:relative}
.btn:hover span{transform:translateY(-100%)}
.btn:active{transform:scale(.97)}
.btn.ghost{--bg:transparent;--fg:#fff;box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.35)}
.btn.ghost:hover{box-shadow:inset 0 0 0 1.5px #fff}
.light .btn.ghost{--fg:var(--ink);box-shadow:inset 0 0 0 1.5px rgba(22,19,47,.3)}
.btn.violet{--bg:var(--violet);--fg:#fff}

/* ============================================================
   NAV
   ============================================================ */
.nav{position:fixed;inset:0 0 auto 0;z-index:50;padding-top:env(safe-area-inset-top,0px);transition:background .3s,backdrop-filter .3s}
.nav.scrolled{background:rgba(18,15,46,.72);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:80px}
.logo{font-family:var(--display);font-weight:900;font-size:1.6rem;letter-spacing:-.02em;display:flex;align-items:center;gap:.5rem;font-variation-settings:"wdth" 130}
.logo i{width:.7em;height:.7em;border-radius:50%;background:var(--flare);box-shadow:0 0 0 4px rgba(255,178,63,.2);font-style:normal}
.logo small{font-family:var(--body);font-weight:500;font-size:.9rem;color:var(--mist);font-variation-settings:normal}
.nav-links{display:flex;gap:2.2rem;align-items:center}
.nav-links a:not(.btn){font-weight:500;color:rgba(255,255,255,.8);transition:color .2s}
.nav-links a:not(.btn):hover{color:#fff}
.burger{display:none;width:44px;height:44px;position:relative}
.burger span{position:absolute;left:10px;right:10px;height:2px;background:#fff;transition:transform .3s var(--ease),opacity .2s}
.burger span:nth-child(1){top:16px}.burger span:nth-child(2){top:26px}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(5px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){transform:translateY(-5px) rotate(-45deg)}
@media (max-width:900px){
  .burger{display:block}
  .nav-links{position:fixed;inset:0;top:0;flex-direction:column;justify-content:center;gap:1.6rem;background:var(--midnight);font-size:1.6rem;opacity:0;pointer-events:none;transition:opacity .35s}
  .nav-links.open{opacity:1;pointer-events:auto}
  .nav .logo,.burger{position:relative;z-index:2}
}

/* ============================================================
   HERO — the signature moment: a live search results page
   where the client's site climbs to #1
   ============================================================ */
.hero{min-height:100vh;display:flex;align-items:center;padding:8rem 0 5rem;overflow:hidden}
.hero::before{content:"";position:absolute;width:900px;height:900px;right:-250px;top:-200px;background:radial-gradient(circle,rgba(108,92,255,.45),transparent 60%);filter:blur(20px);pointer-events:none}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(2rem,5vw,5rem);align-items:center;position:relative}
.hero h1{font-size:var(--t-hero);font-variation-settings:"wdth" 60;animation:stretch 1.4s var(--ease) .2s forwards;margin-bottom:1.75rem}
.hero h1 .line{display:block;overflow:hidden}
.hero h1 .line span{display:block;transform:translateY(105%);animation:rise .9s var(--ease) forwards}
.hero h1 .line:nth-child(2) span{animation-delay:.1s}
.hero h1 .line:nth-child(3) span{animation-delay:.2s;color:var(--flare)}
@keyframes rise{to{transform:none}}
@keyframes stretch{to{font-variation-settings:"wdth" 118}}
.hero .lede{margin-bottom:2.25rem}
.hero-ctas{display:flex;flex-wrap:wrap;gap:.8rem;margin-bottom:2.5rem}
.proof{display:flex;align-items:center;gap:.8rem;color:var(--mist);font-size:var(--t-sm)}
.stars{color:var(--flare);letter-spacing:2px;font-size:1rem}

/* SERP card */
.serp{background:#fff;color:#202124;border-radius:22px;padding:1.2rem 1.2rem 1.4rem;box-shadow:0 40px 80px -20px rgba(0,0,0,.6),0 0 0 1px rgba(255,255,255,.08);transform:rotate(2deg);animation:float 7s ease-in-out infinite}
@keyframes float{50%{transform:rotate(1deg) translateY(-10px)}}
.serp-bar{display:flex;align-items:center;gap:.6rem;border:1px solid #dfe1e5;border-radius:999px;padding:.6rem 1rem;margin-bottom:1rem;font-size:.95rem}
.serp-bar svg{flex:none}
.serp-bar .caret{width:1.5px;height:1.1em;background:#202124;animation:blink 1s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
.serp-list{position:relative;height:calc(5 * 74px)}
.result{position:absolute;left:0;right:0;height:66px;padding:.55rem .8rem;border-radius:12px;transition:transform .9s var(--ease),background .4s,box-shadow .4s}
.result .url{font-size:.75rem;color:#4d5156;display:flex;align-items:center;gap:.4rem}
.result .url b{width:16px;height:16px;border-radius:50%;background:#e8eaed;display:inline-block}
.result .title{font-size:1rem;color:#1a0dab;font-weight:500;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.result.client{padding-right:3.6rem;background:#fff8ec;box-shadow:0 0 0 2px var(--flare)}
.result.client .url b{background:var(--violet)}
.result.client.top{background:#FFEFD1;box-shadow:0 0 0 2px var(--flare),0 12px 30px -10px rgba(255,178,63,.8)}
.rank-badge{position:absolute;right:.7rem;top:50%;transform:translateY(-50%);font-family:var(--display);font-weight:900;font-size:1.2rem;color:var(--midnight);background:var(--flare);border-radius:10px;padding:.15rem .55rem;font-variation-settings:"wdth" 120}
.serp-foot{display:flex;justify-content:space-between;align-items:end;margin-top:.6rem;padding-top:.9rem;border-top:1px solid #eee;font-size:.8rem;color:#5f6368}
.serp-foot strong{display:block;font-family:var(--display);font-size:1.5rem;color:var(--midnight);font-variation-settings:"wdth" 110}
.spark{width:120px;height:40px}
.spark path{fill:none;stroke:var(--violet);stroke-width:2.5;stroke-linecap:round;stroke-dasharray:200;stroke-dashoffset:200;transition:stroke-dashoffset 1.6s var(--ease)}
.spark.on path{stroke-dashoffset:0}
@media (max-width:900px){.hero-grid{grid-template-columns:1fr}.serp{transform:none;max-width:520px}}

/* ============================================================
   MARQUEE (industries you serve — swap for client logos later)
   ============================================================ */
.marquee{border-block:1px solid rgba(255,255,255,.1);padding:1.4rem 0;overflow:hidden;background:var(--midnight-2)}
.marquee-track{display:flex;gap:3rem;width:max-content;animation:scroll 32s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee-track span{font-family:var(--display);font-size:clamp(1.4rem,3vw,2.2rem);font-weight:700;white-space:nowrap;color:rgba(255,255,255,.55);font-variation-settings:"wdth" 130;display:flex;align-items:center;gap:3rem}
.marquee-track span::after{content:"";width:.5em;height:.5em;background:var(--violet);transform:rotate(45deg)}
@keyframes scroll{to{transform:translateX(-50%)}}

/* ============================================================
   STATEMENT — words light up as you scroll
   ============================================================ */
.statement p{font-family:var(--display);font-weight:700;font-size:clamp(1.9rem,4.6vw,4rem);line-height:1.08;max-width:22ch;font-variation-settings:"wdth" 95}
.statement .w{opacity:.14;transition:opacity .25s}
.statement .w.on{opacity:1}
.statement .w.hl.on{color:var(--flare)}
.statement .btn{margin-top:2.5rem}

/* ============================================================
   SERVICES — large expanding rows
   ============================================================ */
.svc-head{display:flex;justify-content:space-between;align-items:end;gap:2rem;flex-wrap:wrap;margin-bottom:3rem}
.svc{border-top:1.5px solid rgba(22,19,47,.15)}
.svc:last-child{border-bottom:1.5px solid rgba(22,19,47,.15)}
.svc summary{list-style:none;cursor:pointer;display:grid;grid-template-columns:1fr auto;align-items:center;gap:1.5rem;padding:1.8rem 0}
.svc summary::-webkit-details-marker{display:none}
.svc h3{font-size:clamp(1.8rem,4.2vw,3.4rem);font-variation-settings:"wdth" 90;transition:font-variation-settings .6s var(--ease),color .3s}
.svc:hover h3,.svc[open] h3{font-variation-settings:"wdth" 140;color:var(--violet)}
.plus{width:48px;height:48px;border-radius:50%;box-shadow:inset 0 0 0 1.5px currentColor;position:relative;transition:transform .4s var(--ease),background .3s}
.plus::before,.plus::after{content:"";position:absolute;left:50%;top:50%;width:16px;height:2px;background:currentColor;transform:translate(-50%,-50%)}
.plus::after{transform:translate(-50%,-50%) rotate(90deg)}
.svc[open] .plus{transform:rotate(45deg);background:var(--flare);box-shadow:none}
.svc-body{display:grid;grid-template-columns:1fr 1fr;gap:2rem;padding:0 0 2.2rem;max-width:960px}
.svc-body p{color:#4B4670}
.svc-body ul{list-style:none;display:flex;flex-wrap:wrap;gap:.5rem;align-content:start}
.svc-body li{padding:.35rem .85rem;border-radius:999px;background:#fff;font-size:var(--t-sm);font-weight:500}
@media (max-width:700px){.svc-body{grid-template-columns:1fr}}

/* ============================================================
   PROCESS — a real sequence, so numbers belong here
   ============================================================ */
.steps{display:grid;grid-template-columns:repeat(5,1fr);gap:1rem;margin-top:3.5rem;counter-reset:step}
.step{padding:1.5rem;border-radius:18px;background:var(--midnight-2);position:relative;min-height:240px;display:flex;flex-direction:column}
.step::before{counter-increment:step;content:counter(step);font-family:var(--display);font-weight:900;font-size:4.5rem;line-height:1;color:transparent;-webkit-text-stroke:1.5px var(--violet-2);margin-bottom:auto;font-variation-settings:"wdth" 120}
.step h3{font-size:1.35rem;margin:1.2rem 0 .5rem;font-variation-settings:"wdth" 110}
.step p{color:var(--mist);font-size:var(--t-sm)}
.step:last-child{background:var(--violet)}
.step:last-child::before{-webkit-text-stroke-color:#fff}
.step:last-child p{color:rgba(255,255,255,.85)}
@media (max-width:1000px){.steps{grid-template-columns:repeat(2,1fr)}.step:last-child{grid-column:span 2}}
@media (max-width:560px){.steps{grid-template-columns:1fr}.step:last-child{grid-column:auto}}

/* ============================================================
   WORK — asymmetric case study tiles
   ============================================================ */
.work-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:1.25rem;margin-top:3rem}
.case{position:relative;border-radius:24px;overflow:hidden;min-height:420px;display:flex;flex-direction:column;justify-content:flex-end;padding:1.8rem;color:#fff;isolation:isolate}
.case:nth-child(1){grid-column:span 7}
.case:nth-child(2){grid-column:span 5}
.case:nth-child(3){grid-column:span 5}
.case:nth-child(4){grid-column:span 7}
/* Placeholder art — replace .case-art with <img> of the real site screenshot */
.case-art{position:absolute;inset:0;z-index:-1;transition:transform 1s var(--ease)}
.case:hover .case-art{transform:scale(1.06)}
.case-art::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(18,15,46,.9),transparent 60%)}
.a1{background:conic-gradient(from 200deg at 70% 30%,#6C5CFF,#FF6FA8,#FFB23F,#6C5CFF)}
.a2{background:radial-gradient(circle at 30% 20%,#3EE0C5,#1D1947 70%)}
.a3{background:linear-gradient(135deg,#FFB23F,#FF5E5E)}
.a4{background:repeating-linear-gradient(-45deg,#1D1947 0 18px,#2A2466 18px 36px)}
.case .tag{align-self:flex-start;font-size:var(--t-sm);padding:.3rem .8rem;border-radius:999px;background:rgba(255,255,255,.15);backdrop-filter:blur(6px);margin-bottom:auto}
.case .metric{font-family:var(--display);font-size:clamp(2.6rem,5vw,4.2rem);font-weight:900;color:var(--flare);line-height:1;font-variation-settings:"wdth" 120}
.case h3{font-size:1.6rem;margin:.5rem 0 .3rem;font-variation-settings:"wdth" 105}
.case p{color:rgba(255,255,255,.8);max-width:40ch}
@media (max-width:800px){.case:nth-child(n){grid-column:span 12;min-height:340px}}

/* ============================================================
   NUMBERS band
   ============================================================ */
.numbers{background:var(--violet);padding:clamp(3.5rem,7vw,5.5rem) 0}
.num-grid{display:grid;grid-template-columns:1.2fr repeat(3,1fr);gap:2rem;align-items:end}
.num-grid p{font-size:var(--t-md);max-width:22ch;line-height:1.35}
.num strong{display:block;font-family:var(--display);font-weight:900;font-size:clamp(2.8rem,6vw,5rem);line-height:1;font-variation-settings:"wdth" 115}
.num span{color:rgba(255,255,255,.8)}
@media (max-width:800px){.num-grid{grid-template-columns:1fr 1fr}.num-grid p{grid-column:span 2}}

/* ============================================================
   TESTIMONIALS — drag/scroll carousel
   ============================================================ */
.t-head{display:flex;justify-content:space-between;align-items:end;gap:2rem;flex-wrap:wrap}
.t-controls{display:flex;gap:.6rem}
.t-controls button{width:52px;height:52px;border-radius:50%;box-shadow:inset 0 0 0 1.5px rgba(22,19,47,.3);font-size:1.3rem;transition:background .3s,color .3s}
.t-controls button:hover{background:var(--ink);color:#fff}
.t-track{display:flex;gap:1.25rem;overflow-x:auto;scroll-snap-type:x mandatory;padding:2.5rem var(--gutter) 1rem;margin:0 calc(var(--gutter) * -1);scrollbar-width:none}
.t-track::-webkit-scrollbar{display:none}
.quote{flex:0 0 min(440px,85vw);scroll-snap-align:start;background:#fff;border-radius:24px;padding:2rem;display:flex;flex-direction:column;gap:1.5rem}
.quote blockquote{font-size:1.15rem;line-height:1.5}
.quote blockquote::before{content:"\201C";display:block;font-family:var(--display);font-size:4rem;line-height:.6;color:var(--violet);margin-bottom:.4rem}
.who{margin-top:auto;display:flex;align-items:center;gap:.8rem;font-size:var(--t-sm)}
.who i{width:44px;height:44px;border-radius:50%;background:linear-gradient(135deg,var(--violet),var(--flare))}
.who b{display:block;font-size:1rem}

/* ============================================================
   FAQ
   ============================================================ */
.faq-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(2rem,6vw,6rem)}
.faq details{border-bottom:1px solid rgba(255,255,255,.14)}
.faq summary{list-style:none;cursor:pointer;padding:1.5rem 3rem 1.5rem 0;font-weight:600;font-size:var(--t-md);position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:0;top:50%;transform:translateY(-50%);font-size:1.8rem;color:var(--flare);transition:transform .3s var(--ease)}
.faq details[open] summary::after{transform:translateY(-50%) rotate(45deg)}
.faq details p{color:var(--mist);padding-bottom:1.5rem;max-width:62ch}
@media (max-width:800px){.faq-grid{grid-template-columns:1fr}}

/* ============================================================
   CTA + CONTACT
   ============================================================ */
.cta{overflow:hidden;background:radial-gradient(ellipse at 50% 120%,rgba(108,92,255,.55),transparent 60%),var(--midnight)}
.giant{font-family:var(--display);font-weight:900;font-size:clamp(5rem,24vw,22rem);line-height:.8;text-align:center;letter-spacing:-.02em;background:linear-gradient(180deg,#fff 30%,rgba(255,255,255,.1));-webkit-background-clip:text;background-clip:text;color:transparent;font-variation-settings:"wdth" var(--w,60);user-select:none;margin-bottom:3rem}
.contact{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,5vw,5rem);align-items:start}
.contact h2{font-size:clamp(2rem,4vw,3rem)}
form{display:grid;grid-template-columns:1fr 1fr;gap:1rem}
form .full{grid-column:span 2}
label{display:block;font-size:var(--t-sm);color:var(--mist);margin-bottom:.35rem}
input,select,textarea{width:100%;font:inherit;color:#fff;background:rgba(255,255,255,.06);border:1.5px solid rgba(255,255,255,.14);border-radius:14px;padding:.85rem 1rem;transition:border-color .2s,background .2s}
input:focus,select:focus,textarea:focus{outline:none;border-color:var(--flare);background:rgba(255,255,255,.1)}
select option{color:var(--ink)}
textarea{min-height:130px;resize:vertical}
.form-note{font-size:var(--t-sm);color:var(--flare);min-height:1.4em}
@media (max-width:800px){.contact{grid-template-columns:1fr}form{grid-template-columns:1fr}form .full{grid-column:auto}}

/* ============================================================
   FOOTER
   ============================================================ */
footer{border-top:1px solid rgba(255,255,255,.1);padding:4rem 0 2rem;font-size:var(--t-sm);color:var(--mist)}
.foot-grid{display:grid;grid-template-columns:1.5fr repeat(3,1fr);gap:2rem;margin-bottom:3rem}
.foot-grid h3{font-family:var(--body);font-size:1rem;color:#fff;margin-bottom:.8rem;font-weight:600}
.foot-grid ul{list-style:none;display:grid;gap:.45rem}
.foot-grid a:hover{color:#fff}
.foot-base{display:flex;justify-content:space-between;flex-wrap:wrap;gap:1rem}
@media (max-width:800px){.foot-grid{grid-template-columns:1fr 1fr}.foot-grid>div:first-child{grid-column:span 2}}

/* ============================================================
   REDUCED MOTION
   ============================================================ */
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important;scroll-behavior:auto!important}
  .hero h1{font-variation-settings:"wdth" 118}
  .hero h1 .line span{transform:none}
  .statement .w{opacity:1}
}

/* ============================================================
   WORDPRESS ADDITIONS
   ============================================================ */
.admin-bar .nav{top:32px}
@media (max-width:782px){.admin-bar .nav{top:46px}}
.nav-links ul{list-style:none;display:contents}
.nav-links li{display:contents}
/* Inner pages, posts, blog */
.page-hero{padding:10rem 0 3rem}
.page-hero h1{font-size:var(--t-xl);font-variation-settings:"wdth" 115}
.entry{padding-bottom:6rem}
.entry-content{max-width:72ch;font-size:1.1rem;color:rgba(255,255,255,.85)}
.entry-content>*+*{margin-top:1.2em}
.entry-content h2,.entry-content h3{margin-top:2em;color:#fff}
.entry-content h3{font-size:var(--t-lg)}
.entry-content a{color:var(--flare);text-decoration:underline;text-underline-offset:3px}
.entry-content ul,.entry-content ol{padding-left:1.4em}
.entry-content img{border-radius:16px;height:auto}
.entry-content blockquote{border-left:3px solid var(--violet);padding-left:1.2rem;font-size:1.25rem;color:#fff}
.post-list{display:grid;gap:1.5rem;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));padding-bottom:6rem}
.post-card{background:var(--midnight-2);border-radius:20px;padding:1.8rem;transition:transform .4s var(--ease)}
.post-card:hover{transform:translateY(-4px)}
.post-card h2{font-size:1.5rem;margin:.4rem 0 .6rem}
.post-card time{font-size:var(--t-sm);color:var(--mist)}
.post-card p{color:var(--mist)}
.pagination{padding-bottom:6rem;display:flex;gap:1rem}
.pagination .page-numbers{padding:.5rem 1rem;border-radius:999px;background:var(--midnight-2)}
.pagination .current{background:var(--violet)}
/* Form plugins (WPForms / Contact Form 7 / Fluent Forms) pick up the dark style */
.contact .wpforms-container input,.contact .wpforms-container textarea,.contact .wpforms-container select,
.contact .wpcf7 input:not([type=submit]),.contact .wpcf7 textarea,.contact .wpcf7 select{width:100%;font:inherit;color:#fff;background:rgba(255,255,255,.06);border:1.5px solid rgba(255,255,255,.14);border-radius:14px;padding:.85rem 1rem}
.contact .wpforms-container label,.contact .wpcf7 label{color:var(--mist)}
.contact .wpforms-submit,.contact .wpcf7-submit{background:var(--flare)!important;color:var(--midnight)!important;border:0!important;border-radius:999px!important;padding:.9rem 1.6rem!important;font-weight:600;cursor:pointer}